Let’s us start at the beginning; SEO simply stands for Search Engine Optimization. This should be an integral part of any web design as this is the starting point of SEO.
But how you ask does this affect your web site; I shall explain. You have submitted your design and development requirements to your web designer/developer; subsequently you review your final web site. It is all singing and dancing, you are extremely happy with the results and the site is implemented live on the web and you eagerly await with anticipation the results to come flooding in. Alas nothing; you show your existing contacts your web site and they are impressed, but still nothing.
This is when you try searching for your site on the search engines with the key words that have been you used and you will find one of two results; firstly your site appears near the top of the search results or you cannot find your site within the search results in any of the major search engines. Let us breakdown both scenarios individually.
The former where you found your web site near the top of the search results may sound strange, you know for sure that your specific line of business is buoyant so what has happened? The answer is quite simple; the key words that were used are of no use. You are most probably only one of a few who uses these particular key words. A common ploy used by unscrupulous SEO experts as a method to get you to part with your money. There are many key word tools on the net that allow their usage to be reported; any web designer/developer worth their salt would have checked that your key words are in common usage within the major search engines.
How these key words are applied within you Home page is critical to the SEO of your web site.
The later of the two scenarios; where you could not find your web site in any of the major search engine can be simply explained. There has been no or little SEO preformed on your web site. In both scenarios; in the former after key word correction has taken place SEO will most probably have to be performed. So what exactly does SEO consist off?
Do not be fooled by the unscrupulous SEO experts that guarantees results within a week, this is a lengthy process depending on the competition you have already on the Internet. As mentioned previously the starting point has to be the content of your web site. The key words have to be placed within a rich content; overly placing numerous occurrences of your key words can have a disastrous effect as the major search engines will penalize for this. There are tools available that will assist web designer/developers in this task. This task should be performed by the designer/developer you have hired to produce your web site. The second task that should be performed as standard in any web site production is the registration of that site with the major search engines; namely Google, Yahoo and MSN. This is where most web designers/developers will leave you sitting; a few may advise you regarding SEO; it is best that you ask them about SEO before you commission your web site. Be wary of a designer/developer who avoids the subject when broached. It will indicate that they either do not understand SEO or have no intention of even advising, they are out for the quick buck. You should find that the reputable will happily give free advice on the matter; however you will find most reluctant to perform a full SEO as it is a very time consuming project. So how do you get the web site exposure you require?
The first option is the quickest but expensive and you will need a guaranteed revenue resulting from it; it is to pay for featured exposure in the major search engines. This can be very expensive and will entail and ongoing cost; best avoided unless you can justify the expense.
The second option is the building a high quality links to you site; low quality links are of little significance. These links come from four sources; directories, web sites, social networks and articles, one-way links are given a much higher priority that reciprocal links. It is the building of these links that are time consuming; they are many specialist in these areas; but beware of the unscrupulous, who will advertise 1500+ high quality links for a few hundred dollars, unless they actually own 1500+ high quality sources for linking to you they cannot guarantee acceptance. The majority of high quality link sources will manually review any link before they include the link; most will reject what is considered spam (automated) link requests out of hand. It is also best to spread the links between all the four categories previously mentioned; there should be a bias towards web directories, then web sites, followed by articles and finally the social networks. One final point regarding the linking to your web site; do not expect instant results even after the link requests have been submitted; most requests take time to process unless you pay for featured links to your site; and then the search engines have to find and register these links to your site. If your business is in a high Internet usage area, it can take up to a year to have your site fully optimized within the search engines. Always aim to be in the top ten of the search results for that maximum exposure; that is when you know that you site is fully optimized for your key words.
Oct 19, 2009
Search Engine Optimization Tips For 2010
This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.
Its truly amazing how many people dont realize how critical the TITLE tag can be to the success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is for the benefit of the search engines.
From a visitors point of view it also needs to entice them to click on your title tag when they see it in the search engine results. If your page is about PDA Accessories dont just use that phrase in the TITLE tag. Dress it up a bit. For example PDA Accessories For The Busy Geek or Need Accessories for Your PDA? Come right in! Those examples took me 10 seconds to come up with. You can do far better with a little more time and effort.
Anybody still using the Meta Keyword tag as their sole search engine optimization method please leave the room. Go on get out and dont come back.The Meta Keyword tag is all but dead to the search engines. When building your pages its still worth including but simply put in the top 3 or 4 keywords that are relevant to your business and leave it at that. Do not spend hours coming up with hundreds of keywords to stuff into the Meta Keyword tag. Its a total waste of time and anybody who tells you different has no idea what theyre talking about.
This still has some limited value for your SEO work. When Google or other search engines display search results they display the contents of the TITLE tag and your Meta Description tag (if present) or a random selection of text from the page. Your Meta Description tag will take priority if present.
The Meta Description tag is still worth using. Your most important keyword should be in there and again you need to work this keyword into an eye catching phrase or sentence. Dont just copy and paste the main keyword in there.
If the Meta Description tag is used well, in conjunction with the TITLE tag, then it can make your displayed search result more inviting to the potential visitor. Again dont spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note make the Meta Description for each page different; dont just recycle the same one over and over.
Stands for Really Simple Syndication and is probably something youve heard a lot about over the last few months. RSS allows you to display the news items and/or content from other sites on your website as part of a news feed. This adds a huge amount of value to your site from a vistors point of view they dont need to leave your site to get the latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.
At the moment theres a huge upsurge in the use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encourage the search engines to come back to visit your site more often. How does it work? Well again that goes beyond the scope of this article so please refer to our site for more information.
Also called Web Logs are basically online diaries. For a long time these were used solely by well. geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.
Recently with the increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all over the world. Are you seeing the possiblities? There are some other nuances to consider but to mention them here would give the game away completely and certain ebook authors would put a price on my head for giving away their secrets.
Its truly amazing how many people dont realize how critical the TITLE tag can be to the success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is for the benefit of the search engines.
From a visitors point of view it also needs to entice them to click on your title tag when they see it in the search engine results. If your page is about PDA Accessories dont just use that phrase in the TITLE tag. Dress it up a bit. For example PDA Accessories For The Busy Geek or Need Accessories for Your PDA? Come right in! Those examples took me 10 seconds to come up with. You can do far better with a little more time and effort.
Anybody still using the Meta Keyword tag as their sole search engine optimization method please leave the room. Go on get out and dont come back.The Meta Keyword tag is all but dead to the search engines. When building your pages its still worth including but simply put in the top 3 or 4 keywords that are relevant to your business and leave it at that. Do not spend hours coming up with hundreds of keywords to stuff into the Meta Keyword tag. Its a total waste of time and anybody who tells you different has no idea what theyre talking about.
This still has some limited value for your SEO work. When Google or other search engines display search results they display the contents of the TITLE tag and your Meta Description tag (if present) or a random selection of text from the page. Your Meta Description tag will take priority if present.
The Meta Description tag is still worth using. Your most important keyword should be in there and again you need to work this keyword into an eye catching phrase or sentence. Dont just copy and paste the main keyword in there.
If the Meta Description tag is used well, in conjunction with the TITLE tag, then it can make your displayed search result more inviting to the potential visitor. Again dont spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note make the Meta Description for each page different; dont just recycle the same one over and over.
Stands for Really Simple Syndication and is probably something youve heard a lot about over the last few months. RSS allows you to display the news items and/or content from other sites on your website as part of a news feed. This adds a huge amount of value to your site from a vistors point of view they dont need to leave your site to get the latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.
At the moment theres a huge upsurge in the use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encourage the search engines to come back to visit your site more often. How does it work? Well again that goes beyond the scope of this article so please refer to our site for more information.
Also called Web Logs are basically online diaries. For a long time these were used solely by well. geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.
Recently with the increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all over the world. Are you seeing the possiblities? There are some other nuances to consider but to mention them here would give the game away completely and certain ebook authors would put a price on my head for giving away their secrets.
Ethical SEO
Internet is a place to promote a product and it is vital to optimize your website in order to expose your products online. Internet is the great cost effective medium. That is why businesses make an effort to reach their targeted visitors online. This have made online trading and contest more concentrated and sometimes easier said than done. Every person is utilizing a type of business model and strategy in order to boost their sale. There is not one solution to all marketing campaigns. It all depends on the product and how to approach your customers.
This is faithfully where the SEO comes into the picture. It’s the technique that helps pages to get a higher ranking in the search engines, when searched by the keywords or key phrases. This optimization technique helps you reach your target customer when they look for the same products or articles on the internet.
The following statements enclose some vital techniques that are in practice:
In view of the fact that the search engines are the mediators between your site and your target customer base, consequently there is no escape from having to submit the site to the engines. When that is done firstly odds are that you would not see it appear in the first page when searched by the keywords. But by following a few routines would certainly help you get it to the desired page.
If it’s a HTML or XML based site you ought to get it validated by the W3C. You need to keep the site simple and user friendly. Concurrently, you also must to make it search engine friendly.Google keep saying not to use frames in the websites, no to use too much Javascripts on the website or flashy items. These make it difficult for a search engine to crawl the site.
Adding resourcefulness and vitality is imperative, try not to be tedious, make sure to add more content around 200 words on a regualr basis in order to present fresh content. This helps your website stay on the top for your fresh content. Do not write for the search engines, write for your visitors. Do not forget to add new features to the site. This is because people mostly love to see amazing things happening in the sites and things being automated for their convenience.
Ensure proper employment of SEO services, such as link building, blog marketing, article writing etc. You should apply ethical search engine optimization methods in order to not get banned by the search engines.. However a fine content is always the key element to search engine optimization. The more unique and relevant your website' contents are, the higher is its rating on the search engines.
Site map is also another very important characteristic that needs to be incorporated in the site which unquestionably adds to the SEO rating. This would also help both the end users and the search engines to trace the contents of the site.
Most notably, you ought to make use of the applicable key word phrases in the anchor text. Have different anchor texts for different pages, which would help protect your site from spamming. The titles on each page essentially need to be dissimilar, and informative.
In conclusion.If we utilize ethical search engine optimization techniques, we boost up our ranking and make more sales. We also offer a relevant content to our visitors. These techniques if done right are not difficult. You may also want to translate your website in different languages in order to get a better ranking.
This is faithfully where the SEO comes into the picture. It’s the technique that helps pages to get a higher ranking in the search engines, when searched by the keywords or key phrases. This optimization technique helps you reach your target customer when they look for the same products or articles on the internet.
The following statements enclose some vital techniques that are in practice:
In view of the fact that the search engines are the mediators between your site and your target customer base, consequently there is no escape from having to submit the site to the engines. When that is done firstly odds are that you would not see it appear in the first page when searched by the keywords. But by following a few routines would certainly help you get it to the desired page.
If it’s a HTML or XML based site you ought to get it validated by the W3C. You need to keep the site simple and user friendly. Concurrently, you also must to make it search engine friendly.Google keep saying not to use frames in the websites, no to use too much Javascripts on the website or flashy items. These make it difficult for a search engine to crawl the site.
Adding resourcefulness and vitality is imperative, try not to be tedious, make sure to add more content around 200 words on a regualr basis in order to present fresh content. This helps your website stay on the top for your fresh content. Do not write for the search engines, write for your visitors. Do not forget to add new features to the site. This is because people mostly love to see amazing things happening in the sites and things being automated for their convenience.
Ensure proper employment of SEO services, such as link building, blog marketing, article writing etc. You should apply ethical search engine optimization methods in order to not get banned by the search engines.. However a fine content is always the key element to search engine optimization. The more unique and relevant your website' contents are, the higher is its rating on the search engines.
Site map is also another very important characteristic that needs to be incorporated in the site which unquestionably adds to the SEO rating. This would also help both the end users and the search engines to trace the contents of the site.
Most notably, you ought to make use of the applicable key word phrases in the anchor text. Have different anchor texts for different pages, which would help protect your site from spamming. The titles on each page essentially need to be dissimilar, and informative.
In conclusion.If we utilize ethical search engine optimization techniques, we boost up our ranking and make more sales. We also offer a relevant content to our visitors. These techniques if done right are not difficult. You may also want to translate your website in different languages in order to get a better ranking.
How to Outsource SEO !!!!
You have made the decision; you made all your calculations and budgeting and you now realize that it's best for your business to outsource SEO (Search Engine Optimization) and Internet Marketing. So what's the next step? Here are some answers to questions to assist you in the decision making process:
1- Where do I begin?
Ask your friends and associates first. A company with a known to people you know and trust is always a good start. Do not only rely solely on this reference but make sure that everything they say makes sense to you from a business and profitability perspective.
If there's nobody around you who has done this or who knows any SEO company, start your research. Identify what you want, set your goals, search on Google and call SEO companies to ask specific questions. Ask them if they can deliver and how they will achieve it. Remember, there are NO SECRETS in SEO and everything should be transparent.
2- How do you confirm the truth?
This is very simple. Ask for previous successes and confirm that the case studies provided to you were actually serviced by that specific company. (Footer information will usually reveal this)
Ask for live references! Make sure that they can give you legitimate references and ask very specific questions to these references. What was their experience? What was their ROI over a year? What are the visible results and increase in business?
3- What about price?
This is a delicate issue for many prospects as well as legitimate SEO Companies. A good SEO project will cost anywhere from 18k to 100K for the first year depending on the complexity of the project, expectations and the competition level.
Here's an example. If you came to Optimum7 and you asked to be #1 on Google for the term "Mortgage" in 12 months, we would first tell you that this is very difficult and that you should at least have a budget of 250k for the first year. Then, we would say we cannot promise that you will be #1 in 12 months. However, we can promise increased visibility and business. The fact is that for the most competitive terms, it can take literally years to reach the top of the mountain for terms that have hundreds of millions of competitive web pages.
1- Where do I begin?
Ask your friends and associates first. A company with a known to people you know and trust is always a good start. Do not only rely solely on this reference but make sure that everything they say makes sense to you from a business and profitability perspective.
If there's nobody around you who has done this or who knows any SEO company, start your research. Identify what you want, set your goals, search on Google and call SEO companies to ask specific questions. Ask them if they can deliver and how they will achieve it. Remember, there are NO SECRETS in SEO and everything should be transparent.
2- How do you confirm the truth?
This is very simple. Ask for previous successes and confirm that the case studies provided to you were actually serviced by that specific company. (Footer information will usually reveal this)
Ask for live references! Make sure that they can give you legitimate references and ask very specific questions to these references. What was their experience? What was their ROI over a year? What are the visible results and increase in business?
3- What about price?
This is a delicate issue for many prospects as well as legitimate SEO Companies. A good SEO project will cost anywhere from 18k to 100K for the first year depending on the complexity of the project, expectations and the competition level.
Here's an example. If you came to Optimum7 and you asked to be #1 on Google for the term "Mortgage" in 12 months, we would first tell you that this is very difficult and that you should at least have a budget of 250k for the first year. Then, we would say we cannot promise that you will be #1 in 12 months. However, we can promise increased visibility and business. The fact is that for the most competitive terms, it can take literally years to reach the top of the mountain for terms that have hundreds of millions of competitive web pages.
Importance Of Social Networking SItes
Social networking and social media sites became very popular once people realized how great they work for staying connected with friends and family and of course networking. The basic uses of social media sites have also expanded to include internet marketing efforts, searching for information, creating a huge stream of constant traffic and sign-up conversions. Because these sites are generating an abundance of traffic, they continue to attract large investors, making the financial objective even more important. How can these sites produce revenue from their traffic?
Although MySpace’s buzz has quieted down, it still has substantial traffic mainly from a younger audience. MySpace offers its users the option to really personalize their pages, which makes it attractive to teens that naturally want to express themselves and flaunt their individuality. MySpace generates revenue solely through advertising and does not pass any costs to its users proving to be an attractive formula. In 2006, when MySpace was named the most popular networking site, Google and MySpace reached a $900 million dollar deal where MySpace’s search functionality would be powered by Google’s search engine and advertising models. Additional revenue comes from media companies like YouTube or profile template and design layout companies that advertise on MySpace.
If you have moved on from MySpace, you probably call Facebook home for your social networking needs. Facebook has had no problem attracting investors, but their financial department is currently working towards viable ways for generating revenue. Facebook currently has a sponsored link space located on the right of your profile page under your notifications. According to profile information that has been disclosed by the user, relevant advertisements appear in this space. The problem with this kind of advertising is that although it might be interesting to the user and his/her friends, the user did not find the ad through a search query, which means it’s reaching the user at the wrong time decreasing the likelihood of a conversion.
Facebook has applications that are sent from friend to friend as gifts and other similar novelties. The applications have proven to be popular and could generate income from the sale of these gifts if kept at a low price; perhaps $1 each. The site has even attracted a brand like Britney Spears to launch gifts proving that these items are popular and could be bankable items. To take advantage of their search functionality, another good idea could be adding a sponsored page section to the top of page search results. With the introduction of Facebook fan pages for just about anything from celebrities, corporations, to hobbies and interests, a page could see the opportunity in a sponsored search link that could attract new fans and increase brand and cause awareness.
Twitter has done a great job at branding. Twitter is everywhere, and everyone is tweeting! The micro-blogging site has attracted major celebrities, corporations, and has become one of the most prominent sites for communication. Even respectable media outlets like CNN use Twitter as a practical way to syndicate their news coverage with its audience. Even with great branding, many feel the company will not last because of its lack of revenue generation.
One thing to observe is that Twitter’s search potential is nothing to sneeze at. There is nothing more powerful than finding live relevant information as it is tweeted. Instead of waiting for information to be crawled and indexed, the information is made available as soon as someone clicks the update button. If Twitter could apply a pay per click or sponsored link section for search results, companies with verified pages could attract traffic and generate leads. Currently they charge for verified accounts but could charge more to make the verified account a preferred search result as long as their update is less than 24 hours old.
New advertisement potential could include sponsored trending topics. Twitter trending topics have become a good indicator of what people are interested in at the moment. Adding a sponsored trending topic could attract major traffic to a site that wants to launch or promote a product or event. As trending topics become more credible as a forum of information, a company could take advantage of Twitter’s brand power to increase their own brand awareness.
Internet marketing experts recognize the amount of time spent on social sites and how they influence users. The opportunity for visibility is massive which means these sites have great earning potential for internet advertising space. To guarantee their viability on the internet a social site needs to execute the right plan for increased earnings. What are some other ways these sites could boost their profits? Do you have some suggestions of your own? Feel free to join our fan page on Facebook and submit your comments and ideas.
Although MySpace’s buzz has quieted down, it still has substantial traffic mainly from a younger audience. MySpace offers its users the option to really personalize their pages, which makes it attractive to teens that naturally want to express themselves and flaunt their individuality. MySpace generates revenue solely through advertising and does not pass any costs to its users proving to be an attractive formula. In 2006, when MySpace was named the most popular networking site, Google and MySpace reached a $900 million dollar deal where MySpace’s search functionality would be powered by Google’s search engine and advertising models. Additional revenue comes from media companies like YouTube or profile template and design layout companies that advertise on MySpace.
If you have moved on from MySpace, you probably call Facebook home for your social networking needs. Facebook has had no problem attracting investors, but their financial department is currently working towards viable ways for generating revenue. Facebook currently has a sponsored link space located on the right of your profile page under your notifications. According to profile information that has been disclosed by the user, relevant advertisements appear in this space. The problem with this kind of advertising is that although it might be interesting to the user and his/her friends, the user did not find the ad through a search query, which means it’s reaching the user at the wrong time decreasing the likelihood of a conversion.
Facebook has applications that are sent from friend to friend as gifts and other similar novelties. The applications have proven to be popular and could generate income from the sale of these gifts if kept at a low price; perhaps $1 each. The site has even attracted a brand like Britney Spears to launch gifts proving that these items are popular and could be bankable items. To take advantage of their search functionality, another good idea could be adding a sponsored page section to the top of page search results. With the introduction of Facebook fan pages for just about anything from celebrities, corporations, to hobbies and interests, a page could see the opportunity in a sponsored search link that could attract new fans and increase brand and cause awareness.
Twitter has done a great job at branding. Twitter is everywhere, and everyone is tweeting! The micro-blogging site has attracted major celebrities, corporations, and has become one of the most prominent sites for communication. Even respectable media outlets like CNN use Twitter as a practical way to syndicate their news coverage with its audience. Even with great branding, many feel the company will not last because of its lack of revenue generation.
One thing to observe is that Twitter’s search potential is nothing to sneeze at. There is nothing more powerful than finding live relevant information as it is tweeted. Instead of waiting for information to be crawled and indexed, the information is made available as soon as someone clicks the update button. If Twitter could apply a pay per click or sponsored link section for search results, companies with verified pages could attract traffic and generate leads. Currently they charge for verified accounts but could charge more to make the verified account a preferred search result as long as their update is less than 24 hours old.
New advertisement potential could include sponsored trending topics. Twitter trending topics have become a good indicator of what people are interested in at the moment. Adding a sponsored trending topic could attract major traffic to a site that wants to launch or promote a product or event. As trending topics become more credible as a forum of information, a company could take advantage of Twitter’s brand power to increase their own brand awareness.
Internet marketing experts recognize the amount of time spent on social sites and how they influence users. The opportunity for visibility is massive which means these sites have great earning potential for internet advertising space. To guarantee their viability on the internet a social site needs to execute the right plan for increased earnings. What are some other ways these sites could boost their profits? Do you have some suggestions of your own? Feel free to join our fan page on Facebook and submit your comments and ideas.
Jul 1, 2009
Search engine optimization (SEO)
The Process which is used to increase a ranking or volume,traffic quality of a site in search engines like google,yahoo etc is simply called a Search engine optimization (SEO) .Many times you all have seen whenever we try to search any keyword in any search engine site we found many pages are appear,but among all these pages normally we just check some sites or pages which is related to our keyword search means we all only check those sites which appear on top ranking and other one we don't touch or not seen.So an question arise all those sites which come on top ranking; how these sites come on top ranking or 1st 2nd pages?how these sites get traffic?how these sites get pr(page rank)?so the simple answer of this question is just, these backhend work done by "Search engine optimization (SEO) ".Now a days SEO playes a very important role in Internet Marketing field.
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO's will have a decided advantage in visitors and customers.
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO's will have a decided advantage in visitors and customers.
Jun 30, 2009
What Is SEO?
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters say that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.
Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.
Early search engines
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to "crawl" the site, and store the collected data. The default search-bracket was to scan an entire webpage for so-called related search words, so a page with many different words matched more searches, and a webpage containing a dictionary-type listing would match almost all searches, limited only by unique names. The search engines then sorted the information by topic, and served results based on pages they had crawled.
Organic search engines
Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been important to the Google algorithm from the start. PageRank relies heavily on incoming links and uses the logic that each link to a page is a vote for that page's value. The more incoming links a page had the more "worthy" it is. The value of each incoming link itself varies directly based on the PageRank of the page it comes from and inversely on the number of outgoing links on that page.
The relationship between SEO and the search engines
The first mentions of Search Engine Optimization don't appear on Usenet until 1997, a few years after the launch of the first Internet search engines. The operators of search engines recognized quickly that some people from the webmaster community were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. In some early search engines, such as Infoseek, ranking first was as easy as grabbing the source code of the top-ranked page, placing it on your website, and submitting a URL to instantly index and rank that page.
Due to the high value and targeting of search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference named AirWeb was created to discuss bridging the gap and minimizing the sometimes damaging effects of aggressive web content providers.
Author
Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.
Early search engines
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to "crawl" the site, and store the collected data. The default search-bracket was to scan an entire webpage for so-called related search words, so a page with many different words matched more searches, and a webpage containing a dictionary-type listing would match almost all searches, limited only by unique names. The search engines then sorted the information by topic, and served results based on pages they had crawled.
Organic search engines
Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been important to the Google algorithm from the start. PageRank relies heavily on incoming links and uses the logic that each link to a page is a vote for that page's value. The more incoming links a page had the more "worthy" it is. The value of each incoming link itself varies directly based on the PageRank of the page it comes from and inversely on the number of outgoing links on that page.
The relationship between SEO and the search engines
The first mentions of Search Engine Optimization don't appear on Usenet until 1997, a few years after the launch of the first Internet search engines. The operators of search engines recognized quickly that some people from the webmaster community were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. In some early search engines, such as Infoseek, ranking first was as easy as grabbing the source code of the top-ranked page, placing it on your website, and submitting a URL to instantly index and rank that page.
Due to the high value and targeting of search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference named AirWeb was created to discuss bridging the gap and minimizing the sometimes damaging effects of aggressive web content providers.
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